Top 24 The Best of Book from Pioneer of Affilate Marketer
1. Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
by Pat Flynn (Author)
4.8 out of 5 stars from 269 ratings
Customers, followers, subscribers.
It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans. Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.
Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You don’t need to change the entire world to build a successful business; you just need to change someone’s world. People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
2. Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money Paperback – February 1, 2016
by Pat Flynn (Author)
4.8 out of 5 stars from 922 ratings
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, ‘Speed is only useful if you re running in the right direction.’ Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for YOU?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale ‘litmus tests’, and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
In five parts, Will It Fly? will guide you through the validation of your next business idea:
- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
- Part two, Development Lab, walks you through uncovering important details about your idea that you haven’t even thought about.
- Part three, Flight Planning, is all about assessing current market conditions.
- Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
- Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.
In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain.
With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn. As told in the first edition of Let Go, Flynn used that set back to forge his own path and has gone on to become one of today’s most beloved thought leaders in the areas of Internet business, Online marketing, and lifestyle entrepreneurialism.
Building upon the first edition of Let Go, this expanded edition continues Pat’s story with a comprehensive exploration of the act and art of “letting go” as an integral part of the growth we all seek as humans, as told through the lens of an eight-year Online business journey – with its highs and lows to learn from and apply to your own journey.
Let Go gives you a view into your potential future – to feel inspired about what’s possible, and also understand some of the struggles and challenges that might arise as you build your own business and create the life you want to live. You’ll discover how Pat was challenged and learned to let go of the desire to say yes to everything, let go of the limiting belief that he could control all facets of his business, let go of the reluctance to embrace change, and so much more.
If you share Pat’s impulse to pursue your own path, but may not know what to let go or how to let go in order to achieve that, then you’ll find value within Let Go. After all, we all must confront the same risky idea if we are to unlock our true potential: letting go.
4. Blogging Secrets: An Uncommon Guide to Generating Six Figures on the Internet, Escaping the 9-5 and Living the Dot Com Lifestyle Paperback – March 14, 2013
by Mr. John Chow (Author), Mr. Peng Joon (Contributor)
4.6 out of 5 stars from 10 ratings
Why is it that there are over 100 million blogs on the internet but 97% of them fail to make a cent? What most of them are lacking is a system. Not just any random system. But a system which has been tried and tested many times over, a system that has worked many times over, in short, a PROVEN system. Simply follow the step-by-step advice of two industry experts who launched many 7 figure sites of their own. They’ll walk you through every step of the process, from setting it all up all the way to monetizing it
5. Make Money Online: Roadmap of a Dot Com Mogul Kindle Edition
by John Chow (Author), Michael Kwan (Contributor) Format: Kindle Edition
4.0 out of 5 stars from 32 ratings
Blogs.They may have once been the realm of personal online diaries, but blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Did you know that you can make a very healthy income from blogging? Do you want to make five figures every month? I can show you how. My name is John Chow and my personal blog consistently makes over $40,000 a month. In this book, I describe exactly how I went from earning $0 to over $40,000 a month from just a couple of hours each day. I’ll walk you through the process, step by step, uncovering all the secrets that other pro bloggers are too afraid to tell you. What are you waiting for? Get out of the rat race and into the blogosphere!
This world of ours has changed, if you haven’t noticed.
The way we communicate, consume, shop, swap, and date has all changed – we have all changed – because of the Internet. But perhaps it has changed one man most of all. This is the true rags-to-riches, recluse-to-extrovert, fat-to-skinny ShoeMoney Story.
Penned with the same irreverence for authority and grammar as his widely read blog, Shoemoney.com, Nothing’s Changed but My Change chronicles the journey from a difficult childhood as the fat “dumb” kid to a grown-up place of prominence, wealth, and happiness as one of the world’s foremost Internet
marketers. At times it’s philosophical, provocative, and downright hilarious and at others it’s a cursory how-to manual for making a buck and spending it wildly.
Transparent and shockingly honest, you can’t help but like and identify with the brazen narrator and finish his story with a renewed sense of your own self-confidence and hope. In the end, Schoemaker – the man behind the alias – leaves us with a final understanding that anything’s possible if you celebrate yourself and embrace your natural talents because – as he’s learned – that’s the stuff that never changes.
A New York Times, Los Angeles Times, USA Today, and IndieBound best seller that Fortune says is a must-listen for any entrepreneur!
Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms?
You hustle. The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become.
In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler – three of the nation’s top entrepreneurs and consultants – have teamed up to teach you how to look at work and life through a new lens – one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.
The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including:
- Why you must own your dreams, not rent dreams from others
- Ways to create your own luck and “POP”
- How to betray yourself to stay true to yourself – and develop your potential
- The four major career hustles and the path that’s best for you
More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.
An update of one of the bestselling blogging books, written by two of the world’s most successful bloggers
There’s a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world’s most successful bloggers, it’s one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger’s bible is better than ever.
- Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
- Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
- Reveals 20 key ingredients for a successful blog post
- Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
- Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog
Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
In 2018 Darren Rowse found himself aimless and uninspired. He’d previously encountered this feeling twice before, and both times muddled his way through to re-discovering his zest for life. This time, however, he decided to be more intentional about finding his spark again. After some experimentation and reflection with others in the same boat, he identified five Cs that add up to a meaningful and engaged life:
If you too have lost your spark and want to shortcut the process towards rediscovering it, this 90-day journal is the perfect vehicle to take you on a journey that will uncover what’s meaningful in your life.
#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning–deciding not only who it’s for, but who it’s not for.
- Why the best way to achieve your goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
The old saying is wrong—winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip.
They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer. Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else. Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It’s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It’s not easy, but it’s easier than you think.
In this ‘compelling, accessible and purpose-filled book,’ (Alan Webber, Founder, Fast Company) bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it’s more essential than ever to become indispensable – to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.
They love their work and pour their best selves into it and turn each day into a kind of art – and, in today’s world, they get the best jobs and the most freedom.
Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn’t reach, then you have what it takes to become indispensable. It’s time to stop complying with the system and draw your own map.
‘Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still – one, to be exact – can boast his own action figure. . .Godin delivers his combination of counterintuitive thinking and a great sense of fun’ BusinessWeek
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.
Guy Kawasaki has been a fixture in the tech world since he was part of Apple’s original Macintosh team in the 1980s. He’s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he’s shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.
Wise Guy, his most personal book, is about his surprising journey. It’s not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.
For instance, you’ll follow Guy as he . . .
• Gets his first real job in the jewelry business–which turned out to be surprisingly useful training for the tech world.
• Disparages one of Apple’s potential partners in front of that company’s CEO, at the sneaky instigation of Steve Jobs.
• Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: “That’s okay, Steve, I don’t trust you either.”
• Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.
• Takes up surfing at age 62–which teaches him that you can discover a new passion at any age, but younger is easier!
Guy covers everything from moral values to business skills to parenting. As he writes, “I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that’s the best story of all.”
“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.” –BizEd
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.
Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing “bozo explosions.”
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising
capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
This version of APE was updated with the most recent content, facts, figures, tools, and resources on Jan 25th, 2013. To see what content has been added since the last update of APE please visit apethebook.com/updates. This is version 1.1 (Austen).
In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing”–that is, when writers who love their craft control the publishing process and produce high-quality books.
APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.
At last, for a generation that’s materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi’s 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance–banking, saving, budgeting, and investing–and the wealth-building ideas of personal entrepreneurship.
Sethi covers how to save time by not wasting it managing money; the guns and cars myth of credit cards; how to negotiate like an Indian–the conversation begins with “no”; why “Budgeting Doesn’t Have to Suck!”; how to
get things rolling–for real–with only $20; what most people don’t understand about taxes; how to get a CEO to take you out to lunch; how to avoid the Super Mario Brothers trap by making your savings work harder than you do; the difference between cheap and frugal; the hidden relationship between money and food. Not to mention his first key lesson: Getting started is more important than being the smartest person in the room. Integrated with his website, where readers can use interactive charts, follow up on the latest information, and join the community, it is a hip blueprint to building wealth and financial security.
Every month, 175,000 unique visitors come to Ramit Sethi’s website, Iwillteachyoutoberich.com, to discover the path to financial freedom. They praise him thoughtfully (“Your site summarizes everything I want with my life–to be rich in finances, rich in experience, rich in family blessings,” Dan Esparza) and effusively (“Dude, you rock. I love this site!” Richard Wu). The press has caught on, too: “Ramit Sethi is a rising star in the world of personal finance writing . . . one singularly attuned to the sensibilities of his generation. his style is part frat boy and part silicon Valley geek, with a little bit of San Francisco hipster thrown in” (San Francisco Chronicle). His writing is smart, his voice is full of attitude, and his ideas are uncommonly sound and refreshingly hype-free.
The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition
Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.
Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.
I Will Teach You to Be Rich will show you:
- How to crush your debt and student loans faster than you thought possible
- How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
- How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
- How to talk your way out of late fees (with word-for-word scripts)
- How to save hundreds or even thousands per month (and still buy what you love)
- A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
- How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
- The exact words to use to negotiate a big raise at work
Plus, this 10th anniversary edition features over 80 new pages, including:
- New tools
- New insights on money and psychology
- Amazing stories of how previous readers used the book to create their rich lives
- Master your money—and then get on with your life.
In his first book in nearly a decade, New York Times bestselling author Ramit Sethi cuts through the BS and bad advice to show you how to really escape the 9-to-5. This no-nonsense guide distills the most important lessons Sethi learned building his dorm room blog into an 8-figure-a-year company. If you want to build a business that makes you an extra 5-figures a month, this book will show you how. Inside you’ll discover:
- The 3 Rules of Money (any business that breaks these is doomed to fail)
- How to tell if a business will profitable in under 45 minutes
- How to find your first 5 customers — and just how critical these first 5 are
- Growing from $300 to $10,000 a month
- The truth about passive income and what it takes to really automate a business
- And so much more…
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of
potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
- How to build trust with buyers through content and video.
- How to turn your web presence into a magnet for qualified buyers.
- What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
- Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
- How to achieve buy-in at your company and truly embrace a culture of content and video.
- How to transform your current customer base into loyal brand advocates for your company.
They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.